Ali El Rifai
100
CREATIVE BY INSTINCT, DIRECTOR BY CHOICE.

HEY!
I'M Ali.

ABOUT

Stepping into my world is like embarking on a whimsical journey through a kaleidoscope of artistic expressions. I'm a visionary, a curator of dreams, and a storyteller without bounds.

With a palette of experiences spanning over 17 years in the creative industry, my voyage has been nothing short of a thrilling odyssey. From my early days as a wide-eyed apprentice, I've honed my skills in the crucible of design studios, battled the tempests of creative challenges, and emerged as a seasoned Creative Director.
17+
Years of Experience

LATEST WORKS

EXPERIENCE

2022 - 2023

SHIFT
Creative Director

2020 - 2022

VMLY&R
Creative Director

2016 - 2020

VMLY&R
Associate Creative Director

2010 - 2016

OGILVY ONE
Senior Art Director

2008 - 2010

LEO BURNETT
Digital Art Director

2007 - 2008

TELEBLUE
Senior UX | UI Designer

2005 - 2007

DOW GROUP
UX | UI Designer

AWARDS

TESTIMONIALS

I worked with Ali at Y & R Riyadh for 9 months and no, we had no children. But more seriously, Ali helped me during my time at Y & R on both professional and personal level. He is an engaging and extremely helpful guy. It is very difficult to him to say "no", he is always voluntary and the first to seek solutions. During these months together he was listening and always looking to learn more. He has invested on one of our clients and we have with the rest of the team managed, oriented, executed campaigns and the goals were to always do better than previous campaigns. Together we pro-actively presented a campaign on the danger of using the phone while driving which was a great success, but especially for the first time STC saw one of its campaign being BEST AD OF THE WEEK WORLDWIDE, Hopes that it will achieve the expected success at CANNES LION'S 2017.
AHMAD EL ZOGHLAMI / EXECUTIVE CREATIVE DIRECTOR, Y&R
It has been a pleasure working with Ali for 5 years... His dedication, commitment and positive attitude is seriously unexplainable. This kind of hard working employees is on the way to be extinct... Also, I would like to mention the kind of knowledge Ali has, he is a modern designer that has a great digital know-how which every traditional or non traditional agency dies to recruit... Ali, always was a pleasure working with you and always with be. Hope our paths meet again in the future. Love you Alouch
JAMIL ASIDY/ EXECUTIVE CREATIVE DIRECTOR, OGILVY
I’ve known Ali since he started his advertising career at Leo Burnett. We were both juniors with a lot to prove. And that’s exactly what he did, he proved himself a star from day one. I watched him grow rapidly on both conceptual and technical levels. He now packs a scary arsenal of skills, combined with his extensive experience and work ethics, makes him a rare breed… plus the guy is extremely reliable and sweet
BILAL MASRI / DIRECTOR OF STRATEGIC PLANNING
I have worked with Ali Rifai for the past 5 years, during which we had the opportunity to work together on several projects namely for Al Rajhi Bank and many others. I applaud his thinking when it comes to thinking out of the box be it with an idea of execution of both offline as well online content. Ali has produced some of the most of creative websites as well microsites but his talent doesn't end here as I have also seen some of the most cutting edge multimedia work which Ali make sure if at least not following the current trend in the market, then it is definitely much better and ahead of its time. He is one of the most hardworking and dedicated employees who can take tremendous load and pressure and ensure on time delivery based on client's deadlines. Ali is an asset for any organization and a sure bet to produce quality creative work and definitely has my personal recommendation.
SYED SARMAD HYDER / MD BOLD AGENCY